How Do Search Engines See the Web
Search engines have developed a lot of sophisticated techniques for weighting and valuing pages on the Web. But they all come down to basically two categories: What does your Web page say?The actual text content of your Web page and HTML code. What content does your site convey to the user? Who is linking to you?What sort of other Web pages are linking to yours? Do they have the same topic or a related topic? Content When you look at a Web page, you see the page displayed on your computer screen. You can read the text, look at the…